Copywriting

The JUMO Approach to Copywriting

Effective copywriting involves several key fundamentals to successfully convey a message, persuade readers, and inspire action. Below are JUMO Creative’s fundamentals to effective copywriting.

Understand your Audience: We take the time to learn who your copy is meant for and to understand their demographics, interests, pain points, and desires. We will tailor your message to resonate with your target audience and drive action.

Clear & Concise Communication: We write clear, concise, and easy-to-understand copy. We avoid jargon or overly complex language that might confuse your target audience while ensuring that your message is easily digestible. Whenever possible, we strive to make your content enjoyable or worthwhile to consume.

Compelling Headlines and Hooks: Our copy captures attention right from the get-go with compelling headlines, titles, and hooks. Headlines should spark curiosity, offer a benefit, or address a problem your audience faces. Succinctly, we make copy POP.

Emotional Appeal: We develop copy that taps into your audience’s emotions to make a deeper connection. Whether it’s excitement, fear, joy, or empathy, our copy will evoke emotions that resonate with your audience and compel them to act. We write copy that is hard to ignore.

Benefits, Not Just Features: We will focus on highlighting the benefits of your product or service rather than just listing features. Our copy will help your audience understand how your offerings can solve their problems or improve their lives. We will sell them on why they should bother with your product or service; indeed, why your product or service should matter to them.  

Unique Selling Proposition (USP): We’re big fans of clearly communicating what sets your product or service apart from the competition. We will highlight your USP to differentiate yourself and persuade potential customers to choose you instead of your competitors. No doubt, it’s easier said than done. But that’s how we do.  

Use of Persuasive Language: We will use persuasive language and techniques such as storytelling, social proof, testimonials, and scarcity to convince consumers to take the desired action, whether it’s making a purchase, signing up for a newsletter, or contacting you. At the same time, we keep it classy and not too salesy. After all, the last thing you want is for your copy to come off as desperate as an infomercial conman or snake oil salesman.

Clarity in Call-to-Action (CTA): Your call-to-action should be clear, specific, and compelling. We will communicate to your audience exactly what we want them to do next, whether it’s “Buy Now,” “Sign Up Today,” or “Learn More” or some other CTA.

Proofreading and Editing: We will ensure that your copy is error-free by proofreading and editing throughout all iterations. Typos, grammatical errors, or inconsistencies can detract from your message’s credibility and professionalism and is something we avoid like the plague.

Consistency Across Communication Channels: We will maintain consistency in your voice and messaging across all channels, including your website, social media, email marketing, and advertising. A consistent brand voice helps build trust and reinforces your brand identity.

By incorporating these fundamentals into our copywriting efforts for clients big and small, we create compelling and persuasive content that effectively resonates with your target audience and drives results.